![]() For the TV commercial spot, each reaches about 20,000 travelers. ![]() A realistic estimate of listeners tuning in when a prosthodontic interview plays is one percent. This package has broad appeal and is a rare opportunity to utilize prestigious media on a national basis at an affordable rate.Ībout 4.7 million travelers per month are the possible audience for the in-flight radio programming. Working with ACP Affinity Program provider Healthcare Success, the ACP developed a package of radio and TV commercials to be broadcast through Sky Radio Network and CNN. These spots are part of a national series approved by the ACP Board of Directors to increase visibility of the specialty. At the same time, a 30-second commercial featuring prosthodontics will air on 2,000 screens at 48 U.S. Using an effective combination of video and audio material, the ACP placement plan is a good case example for healthcare marketing and advertising decision-makers about how to leverage media exposure for added (and affordable) reach and audience impact.įirst up is a series of interviews with ACP members discussing the specialty airing on the SkyRadio channel on American Airlines and U.S. The American College of Prosthodontists (ACP) recently launched a marketing campaign about esthetic restoration.
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